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Day One

 

Connect with Market Strategies and Application Insights

Day One of Connect provides you with views on today's vital industry issues. Each session features a panel of experts from leading companies around the world.


Session Descriptions for 7 November, 2007

Industry Overview
The mobile industry continues to grow at an explosive rate with total subscribers expected to break the 3 billion mark this year. The mobile landscape is taking on a new shape, however, as the majority of the growth comes from the developing markets. After years of building out sophisticated networks, and focusing on increased data rates as the key to driving new services, the focus has shifted to providing new and innovative services regardless of network type and technology. A panel of experts will give their views on the effect of these changes to the industry as a whole and what these shifts mean for service innovation.

Moderator: Joel Hughes, Vice President and General Manager, Mobile Applications, NMS
Panelists:
Mark Burk, Industry Analyst, M:Metrics Inc. 
Philip Kelley, Director, Mobile TV Standardization, Alcatel-Lucent
Kari Lahtinen, Business Development Manager, Elisa Corporation
Peter Karney, Senior Technical Marketing Manager, NEC
Vincenz Wagner, VP Sales & Business Development, Jamba


Application Innovation
Behind every successfully launched service is an innovative application developer. Innovation can be driven by geography, culture, user behavior, or need. At the end of it all, a successful application delivers a positive return on investment to the operator and a tangible value to the consumer. Join our global panel of application innovators as they take us through several real-world examples of application innovation. They will describe the benefits to the end user and expose the business models that make each of these a viable and valuable service.

Moderator:  John Orlando, Chief Marketing Officer, NMS
Panelists:
Gianluca Ferranti, Director of Marketing, Reitek S.p.A.
David Springall, CTO, Yospace
Colm Healy, CEO, XIAM
Anssi Tauriainen, CEO, Aito Technologies

The User?
Moving beyond the mix of ever-expanding networks and technology choices, the mobile industry is finally focusing on improving the end user experience. Many diverse elements contribute to the end user experience, including consistency and design of handset interfaces across handset vendors, the capabilities of the operators’ specific networks across different environments, the ability to target contextually relevant offers to subscribers, as well as provide meaningful content and functionality. Join a panel of experts from various players in the user experience ecosystem in examining what some believe to be the most important element that will drive the adoption of any new service.

Moderator: Dean Bubley, Founder, Disruptive Analysis
Panelists:
Piotr Cofta, Ph.D., Chief Researcher, Security and Trust, BT
Matt Millar, Director, Mobile and Devices, Adobe Systems
Teranjit Batra, Vice President Sales, Kirusa
Pierfranco Rodi, Senior Researcher, Telecom Italia Innovation Laboratories


Community Goes Mobile
MySpace and YouTube are emblematic of the explosive growth of the web community, and user-generated content is at the forefront of this trend. It doesn’t take much to imagine what our world would be like if the 3+ billion subscriber base could act as user-generated content end points, providing real-time content feeds to their particular communities of interest. The possibilities are endless and the opportunity is large. Join a panel of experts from both the web and mobile worlds to talk about the reality of the mobile community, the potential value of and issues involving user-generated content, and how the future might look when we’re all “creating and sharing”, anytime, everywhere.

Moderator: Dave Penny, VP Business Development, NMS
Panelists:
David Springall, CTO, Yospace
Stuart O'Brien, Editor, Mobile Entertainment Magazine , Intent Media
Gerrit-Jan Konijnenberg, CEO, Comsys
Peter Karney, Senior Technical Marketing Manager, NEC


Mashups: Web Meets Telco
Defined as a web site or application that combines content from more than one source into an integrated experience, Mashups are a hot topic. While web developers work towards inspiring derivative third-party applications based on their application, something they do by providing rich public APIs to their applications, the telco world works in a much more silo’ed fashion. Now, as we move towards web 2.0, the obvious question is how we enable web developers to cross over to the mobile world. Join a panel of web and mobile experts to discuss the current realities and benefits for web/telco Mashup.

Moderator: Joel Hughes, Vice President and General Manager, Mobile Applications, NMS
Panelists:
Luca Filigheddu, CEO, Abbeynet
Sean O’Sullivan, Chief Technology Officer, mySay
Lee Dryburgh, Director, SS7 Networks Limited


Increasing Service Velocity

After much hype about IMS, the industry is increasingly focused on one of the many promises of this network evolution, "increased service velocity" for the operator. As part of the IMS architecture, the service delivery platform provides the means to create and deliver rich media applications quickly and easily in the operator's network. Unlike the silos that exist within operator networks today, the service delivery platform provides a horizontal layer that enables use of network resources for multiple applications. Is it all that simple? Hear from a panel of experts who are well-experienced in the realities of IMS and understand what's involved in improving service delivery and service velocity.

Moderator:  Brough Turner, Senior Vice President and CTO, NMS
Panelists:
David Webby, Strategy and Portfolio Development, Nokia Siemens Networks
Douglas Tucker, CTO NA, Ubiquity Software Corporation
Avraham (Bibi) Rosenbach, Co-founder, CEO, and President, Personeta
Dean Bubley, Founder, Disruptive Analysis

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