Rising demand for mobile video services is creating major new revenue opportunities—for both network operators and application developers. The advent of 3G networks worldwide is enabling an opportunity for mobile operators to open up new revenue streams and increase subscriber adoption rates by delivering unique and innovative applications and services. But mobile video is not a simple medium. Developers face stringent performance requirements, multiple interoperability issues, and a variety of other technical challenges. Fortunately, they do not have to face these challenges on their own. Advanced platforms and toolkits from industry leaders like NMS Communications shield developers from the technical complexities of mobile video and offer them the leg-up they need to produce compelling and profitable applications.